Websites don't just magically appear on search engines.

And once they do get indexed, there are hundreds of other similar sites vying for the coveted first few positions.

Some call search engine placement and site optimization an art.

Some call it a science.

We call it an on-going organizational task that pays great marketing dividends.

Granted, there are a lot of legitimate tricks to this trade, but there are just as many urban myths and schools of disingenuous sharks ready to exploit the unsuspecting who dare to wade in.

We know all the tricks.
We also know that the tricks don't work without rolling up your sleeves and testing, carefully monitoring performance metrics, research, and more testing.